Internal Reference
Brand Guidelines
Honey & Flare Family Photography — CSRA's natural light studio
Primary Logo
Transparent Background
On Background
No logos found
Secondary Logo
Transparent Background
No logos found
On Background
No logos found
Brand Colors
Terracotta
#B8462F
Honey Gold
#D4A574
Warm Amber
#E8B75D
Sage Green
#8B9D83
Warm Cream
#F5F1E8
Deep Charcoal
#3A3A3A
Soft Blush
#E8C5B5
Typography
Honey & Flare
Typeface
Cormorant Garamond
Role
Brand / Logo
Class
font-brandUsed for the wordmark, logo lockups, and elegant display moments.
Natural Light. Timeless Warmth.
Typeface
Montserrat
Role
Headings
Class
font-headingSection headings, nav links, labels, and UI text.
Every family has a story worth preserving — let us help you tell yours.
Typeface
Lato
Role
Body
Class
font-bodyParagraphs, captions, and all long-form copy.
Brand Voice
Tone Traits
- Warm — Write like a trusted friend — never clinical or corporate.
- Story-Led — Lead with narrative. The 'what' lives inside the 'why'.
- Parent-to-Parent — Speak from lived experience, not at an audience.
- Non-Pushy — Help families discover what they need — don't sell at them.
- Timeless — Avoid trends and slang. Copy should feel right in 10 years.
Words & Phrases to Avoid
Avoid urgency triggers, superlatives, and anything that feels like pressure. Let the work speak.
Photography Style
Outdoor natural light only. Golden hour is the primary shooting window.
Warm, soft, and luminous. Avoid harsh shadows or cool/blue tones.
Film-inspired with creamy highlights and lifted shadows. Never over-saturated.
Lifestyle-first. Directed prompts over rigid poses — capture movement and laughter.
Open fields, tree lines, parks with warm backgrounds. Avoid urban or busy backdrops.
Prioritize genuine emotion over technical perfection. A blurry laugh beats a stiff smile.